Senior AI Delivery Lead & Product Owner · Freelance

Automation and AI that make it to production.

I help large organisations work out where automation and AI create value, and I stay with them through to release. Twelve years of enterprise delivery, an engineer’s method, a product owner’s craft.

Let’s talk about your use caseRun an envisioning workshop
Gianluca Marzulli
About me

I’m Gianluca. Computer engineer from Politecnico di Milano, certified Product Owner, independent since 2018 and based in Milan.

Over twelve years I have taken complex projects into production for large organisations — retail, financial services, pharma, automotive, logistics — coordinating remote teams of up to sixteen people. Since 2018 I have worked on applied AI: first voice interfaces, then conversational automation, today automation and agents on enterprise platforms.

I work alone but not in isolation: I coordinate the client’s technical teams, or assemble the people the job needs. And when a use case does not hold up, I say so before we start — not halfway through.

The full track record

How I work

Five phases, from problem to release.

I don’t come in as a technology vendor. I come in earlier — to work out what is worth doing — and I stay until it is in production and being measured.

01

Explore

  • Envisioning workshop
  • Industry scenarios
  • Opportunities
  • Priorities
02

Understand

  • Interviews
  • Stakeholders
  • Process mapping
  • Requirements
03

Design

  • Solution design
  • Functional architecture
  • Figma prototype
04

Build

  • Working prototype
  • MVP with AI tooling
  • User validation
05

Deliver

  • Backlog and sprints
  • Prioritisation
  • Release
  • Measurement
The method, phase by phase
A room of participants during an envisioning workshop led by Gianluca Marzulli
An envisioning workshop. This is where nearly everything starts — and it is the phase no technology vendor offers.
Three pillars

Method, prototype, delivery.

Strategy consultants stop at the slides. Engineers can build, but they don’t facilitate workshops, run discovery or manage stakeholders. I cover the whole arc.

Method

Envisioning workshops, interviews, requirements, process mapping. Before building anything, I make sure it is the right thing to build.

Prototype

Solution design and a Figma prototype, or a working MVP built with AI tooling. You can see it, try it and judge it — before investing in development.

Delivery

Backlog, sprints, coordinated teams, priorities set by real value. Through to production release and measurement.

Since 2018

Agents are a continuation, not a change of field.

I have worked on applied AI since 2018: voice skills for pharma, an omnichannel conversational AI platform before generative AI reached the market, the product side of an AI-focused startup studio, and today automation and agents on enterprise platforms.

  1. 2018Voice AIAlexa and Google Home skills for pharma
  2. 2019Conversational AIOmnichannel platform, before generative AI
  3. 2021AI productAI-focused startup studio
  4. 2024Automation and agentsBoomi, agents included, and Shopify
  5. 2026Agentic AIMIT Sloan and an L0–L5 build track
Case studies

Three projects, to show how I work.

Context, the real problem, what made it into production. Clients are not named, for confidentiality; everything else is real.

All case studies
Sectors

Where I have already worked.

  • Retail and omnichannelStore networks, e-commerce, channel integration
  • Financial servicesBanking, wealth management, regulatory programmes
  • Pharma and healthcareMedical affairs, operations, patient services
  • AutomotiveDealer networks, plant monitoring, lead generation
  • Logistics and servicesOperational processes and workflow automation
  • Innovation and educationTraining programmes, open innovation, startup mentorship
Organisations I have worked with

EssilorLuxottica · MediaWorld · Poste Italiane · Banca Mediolanum · Fideuram · Intesa Sanpaolo · Janssen · Arcese · MotorK · Talent Garden

References

What the people who worked with me say.

«A safe pair of hands in a world of talkers.»

He is an engineer who rejected the dogmas and took the “it can be done” route. Attentive to detail. Direct. Flexible. He chooses who he works with, because he does not want to work with everyone.

Omar FogliadiniFounder · former clientJanuary 2023

Extremely versatile and well-rounded. He adapts to the situation and is effective with industrial clients and individual startups alike. Very concrete, a simplifier, he gets to the heart of the matter.

Marco BeccaBusiness Manager, C-level backgroundSeptember 2021

Engineers and designers are said to speak different languages, but I really valued the way Gianluca built a working relationship across our multidisciplinary team as a manager. He always found time for teaching, coaching us through feedback on our work.

Alice BossoService & Strategic Designer · worked in my teamJune 2023

Public LinkedIn recommendations, quoted in full and translated from Italian.

Got a use case in mind — or just a suspicion there is one?

The first step is a conversation. If there is nothing worth building, I will say so: that is the part of the job that saves the most money.

Get in touchAbout me